Meet Athena + some sad news from Rachel

Meet Athena + some sad news from Rachel

June 21, 2024

With a heavy heart, we are sorry to share that Rachel and her family have experienced a profound loss in their lives, her dear mother-in-law, Lucia Kroh. If you wish to send your condolences or support to Rachel and her family, please feel free to do so at the following address:

Rachel Kroh: PO Box 1032 Carlsborg, WA 98324

I am Athena Harden, I've been marketing manager for Heartell since February and it has been my honor to work side by side with Rachel helping to keep our community abreast of all the exciting goings-on at Heartell. As Rachel steps back from our weekly newsletters to spend time with her loved ones in the wake of their profound loss, I am grateful to her for trusting me to take over and I'm looking forward to keeping you updated on our new releases, events and projects as we celebrate our tenth anniversary this summer.

We have lots of exciting announcements to make over the next few weeks with a brand new release of woodblock printed greeting cards, a new batch of Generous Kitchen Towels (dyed with natural dye!) and our first-ever collection of (eco-friendly) die-cut stickers all coming out later this month. Stay tuned here to be the first to see all the new releases.

You can keep reading below to find out a little more about me and our other two newest team members, Aubry and Emily. You can also check out our full bios and a new staff photo from our recent working retreat in Fort Wayne on our site.

Thank you so much for your continued support and understanding. We are grateful to be here for you and beyond grateful for you being here with us!


Athena Harden, Marketing Manager

Athena has been here with us since February. She has a background in fine art photography, massage therapy + administration and loves to travel abroad while staying in touch with her loved ones via postcards and letters. 

Aubry Moord, Fulfillment Assistant/Letterpress Printer

Aubry joined us in February as a Fulfillment Assistant/Letterpress Printer. She helps us in both the production and fulfillment departments and divides her time between printing cards on the press and prepare orders to be shipped out to you. She has a background in teaching art and spends her time on various creative hobbies like quilting, ceramics + cookie decorating.

Emily Andrews, Letterpress Printer

Emily is our newest Letterpress Printer who joined us in early April. She helps Erin, our Production Manager run the press and manage the production of cards. She enjoys creative activities like crocheting and making clay jewelry, alongside volunteering at nature preserves.

Tori, Emily, Kristin, Rachel, Erin, Athena and Aubry

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