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About Heartell Press


Heartell Press is the design and manufacturing studio of artist and printmaker Rachel Kroh. Our letterpress greeting cards and art prints feature Rachel's hand-carved woodblock designs. Originally located in the Gowanus neighborhood of Brooklyn, New York, Heartell relocated in August 2016 to Fort Wayne, Indiana. 



Our Story
Heartell Press began in 2014 when Rachel was caring for her mother during her treatment for cancer and had a hard time finding warm, sincere cards she wanted to send between visits. The collection has expanded to include cards for all kinds of milestones and everyday occasions. Helping people to be present to one another no matter what life brings is the purpose of every design. You can read more here about the story of how Heartell Press came to be. To see work in progress and hear news from the studio, you can follow Heartell Press on instagram.

Our Products
Heartell Press letterpress greeting cards are printed on 100% post-consumer recycled paper using an antique press with hand-carved wood blocks. The Indigo printed cards and prints are designed in the same way with hand-carved blocks and then reproduced on recycled paper using an HP Indigo (digital offset) press to create rich, matte images. We occasionally use photopolymer plates (made from hand-drawn files) to add additional colors to woodblock designs. 

Our Team
Rachel Kroh
Owner, Designer, Printer

Rachel Kroh is the founder of Heartell Press. She designs and carves the blocks for all our cards and prints. Rachel was born in Oak Park, Illinois and raised in the foothills of Salt Lake City, Utah. She holds a Bachelor of Arts from Sarah Lawrence College, a Master of Fine Arts in Printmedia from the School of the Art Institute of Chicago and a Master of Arts and Religion from Yale Divinity School. Before founding Heartell Press in 2014, she exhibited her sculpture, paintings and prints in galleries in Chicago and New York. She was co-founder of the progressive dinner church St. Lydia’s in Brooklyn, NY and Executive Director of the nonprofit organization Music that Makes Community. After seven wonderful years of food coop membership, community garden building and committed pizza and bagel consumption in Brooklyn, NY, Rachel relocated with her husband in September 2016 to Fort Wayne, Indiana. They welcomed their first son in 2018 and are expecting another in November 2020. Rachel enjoys the close proximity to family, the abundant space for inventory and letterpress equipment and the plentiful peace and quiet of the midwest.



Erin Duddy 
Production Manager

Erin joined our team in 2018. She runs our print shop and handles all our letterpress printing. She is a local illustrator with backgrounds in graphic design and screen printing. She also curates art exhibits in Fort Wayne and is a board member of HeART of the City, organizing local art events. She enjoys traveling and pulls inspiration from the street art she encounters.



Kristin King
Fulfillment Manager

Kristin joined our team in early 2020. She holds a Bachelor of Arts in English from the University of Saint Francis where she served as editor of the on-campus literary magazine. Since graduating in 2014, Kristin has remained involved in the literary community by volunteering her time as a manuscript reader for Coffee House Press and an associate editor for Juxtaprose. Over the last four years, she worked as senior administrator and social media manager for an interior design company which helped spark a passion for filling her home with unique, eclectic art and decor. She works part-time as a freelance writer for three local publications. She is an avid reader who enjoys spending time with her partner and their three cats. 

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