About Heartell Press


It can be hard to find the right card or gift to express how you feel, especially when the people you care about are going through hard times. At Heartell Press we use sustainable materials and simple block print illustrations to create meaningful cards and gifts so you can nurture your relationships through all of life's ups and downs. 

Our Art for Change Project is a collection of postcards (great for sending to elected representatives) and art prints that generate funding for organizations that support BIPOC and LGBTQ+ small business owners.

Abundance is a state of mind that’s easier to cultivate when you have sustainable tools that let you focus on what’s important, and our Generous Kitchen collection of stain-hiding kitchen towels, greeting cards and art prints celebrate the ingredients you love (and the memories and experiences they evoke) using eco-friendly materials so you can savor every moment with the people care about.

We believe that the root of joy is found in our relationships. We believe that growth is non-linear, that beauty is healing, and that stillness and silence are worth seeking out. We believe everyday creativity can be a vehicle for generating positive change in the world. We believe in embracing the adventure, and savoring every moment.
Woodblock wavy border in warm red
Our Story
We are a women-owned and operated small business based in Indiana. Our story started when printmaker and illustrator Rachel Kroh was inspired to hand-carve woodblocks and print them to make cards after she had trouble finding the kind of warm, sincere designs she wanted to send to her mom who was diagnosed with cancer in 2012. You can read more about Heartell started here and here. Since then we have grown to a team of five and today we are grateful to have the privilege of sending our handmade cards and gifts to card writers (and card keepers), cooks (and eaters), readers and gardeners and care givers like you all over North America and Europe. Our cards and gifts are sold in more than 800 gift shops, museum stores, florists, bakeries and bookstores worldwide.

Our Products
Heartell Press block printed greeting cards, art prints, kitchen towels and sponge cloths.
Heartell Press letterpress greeting cards are printed on 100% post-consumer recycled paper using an antique press with hand-carved wood blocks. The Indigo and offset printed cards and prints are designed in the same way with hand-carved blocks and then reproduced on recycled paper using HP Indigo and offset presses to create rich, matte images. Our Generous Kitchen Towels and Sponge Cloths are dyed with non-toxic pigments and screenprinted with water-based inks.

Our Team

A photo of the Heartell Press team celebrating in June 2022

Rachel Kroh
Founder and Creative Director
A photo of printmaker and illustrator Rachel Kroh at her carving bench in her studio
Rachel Kroh is a printmaker whose thoughtful, moving illustrations help people meaningfully connect with each other. Rachel believes that art can help us live fully in the moment, and be the agents of love and change we want to be. Her stationery, wall art and textiles are sold in over 800 retailers across North America and Europe. The art critic Jerry Saltz once used the words “radical sincerity” to describe her paintings and sculptures, and unabashed wholeheartedness is a thread that runs through all of her work. Rachel loves to cook and spend time outside with her husband and two redheaded little boys.

Erin Duddy 
Production Manager

Erin runs our print shop and oversees all our letterpress printing. She is a local illustrator with a background in graphic design and screen printing. She also curates art exhibits in Fort Wayne and is a board member of HeART of the City, organizing local art events. She enjoys traveling and pulls inspiration from the street art she encounters.

Kristin King
Operations Manager
Fulfillment manager Kristin King portrait at Heartell Press StudioKristin is our Operations Manager and works directly with our customers to ensure a smooth ordering process from start to finish. She holds a Bachelor of Arts in English from the University of Saint Francis and continues to stay involved in the literary community by working as a freelance writer in her spare time. She has contributed to several local publications and has worked with a handful of literary magazines and publishers around the country such as Coffee House Press and Juxtaprose. Kristin is an avid reader who spends most of her time hunting for unique and eclectic decor for her historic home she shares with her partner and their cats.

Tori Morris
Fulfillment Specialist & Customer Relationships Manager
Photograph of Heartell Fulfillment Assistant Tori MorrisTori lovingly prepares our cards and gifts for shipping. With a background in cosmetology, she continues to freelance as a hair and makeup artist for weddings and styled shoots for friends and family. When she’s not in the studio, Tori is spending time with her husband, little girl, and 2 cats. Tori brings a unique and creative energy to the Heartell studio (and makes the most beautiful charcuterie boards you've ever seen).

Lauren Conklin
Production Assistant
Lauren works with Erin to run our letterpress and print our greeting cards and art prints. Lauren is also Vice President of the Fort Wayne environmental non-profit Save Maumee and teaches belly dancing when she's not running the press.