About Heartell Press

Heartell Press letterpress greeting cards are printed on 100% post-consumer recycled paper using an antique press with hand-carved wood blocks. The Indigo printed cards and prints are designed in the same way with hand-carved blocks and then reproduced on recycled paper using an HP Indigo (digital offset) press to create rich, matte images. We occasionally use photopolymer plates (made from hand-drawn files) to add additional colors to woodblock designs. Originally located in the Gowanus neighborhood of Brooklyn, New York, Heartell relocated in August 2016 to Fort Wayne, Indiana. 
Heartell Press began in 2014 when artist and printmaker Rachel Kroh was caring for her mother during her treatment for cancer and had a hard time finding warm, sincere cards she wanted to send between visits. The collection has expanded to include cards for all kinds of milestones and everyday occasions. Helping people to be present to one another no matter what life brings is the purpose of every design. You can read more here about the story of how Heartell Press came to be. To see work in progress and hear news from the studio, you can follow Heartell Press on instagram or facebook.

Our Team

Rachel Kroh
Owner, Designer, Printer

Rachel Kroh is the founder of Heartell Press. She designs and carves the blocks for all our cards and prints. Kroh was born in Oak Park, Illinois and raised in the foothills of Salt Lake City, Utah. She holds a Bachelor of Arts from Sarah Lawrence College, a Master of Fine Arts in Printmedia from the School of the Art Institute of Chicago and a Master of Arts and Religion from Yale Divinity School. Before founding Heartell Press in 2014, Kroh exhibited her sculpture, paintings and prints in galleries in Chicago and New York. She was co-founder of the progressive dinner church St. Lydia’s in Brooklyn, NY and Executive Director of the nonprofit organization Music that Makes Community. After seven wonderful years of food coop membership, community garden building and committed pizza and bagel consumption in Brooklyn, NY, Kroh relocated in September 2016 to Fort Wayne, Indiana. She is enjoying the close proximity to family, the abundant space for inventory and letterpress equipment and the plentiful peace and quiet of the midwest.

Ali Frebel
Fulfillment Manager

Ali has been working at Heartell Press since January of 2017, so if you’ve ordered from us during that time you have likely enjoyed her flawless packaging skills, precise attention to detail and exquisite order packing abilities. In addition to keeping things running smoothly in our shipping department, Ali is the talent behind Frebella Calligraphy and Design (and addresses all of our envelopes when we send out mailers!).


Seven Wieland
Production Assistant

Seven is our current production assistant and is responsible for running our two letterpress machines, a Chandler & Price Pilot tabletop press and a C&P 10x15 floor model platen press. She loves printmaking and is always looking for new ideas, inspiration and techniques to apply to her own work in graphic design and fine art.