About Heartell Press


Heartell Press creates thoughtful cards and gifts to help you make every thought count.

We know how much you care about the people in your life. It can be hard to find just the right card or gift to express how you feel (and to find the time to look). We’ve devoted ourselves to using sustainable materials and beautifully illustrated block-printed designs to create meaningful cards and gifts, so you can fill your time with walks in the woods, meals eaten together outdoors and creative collaborations, without filling landfills. 

Our Art for Change Project is a collection of postcards (great for sending to elected representatives) and art prints that generate funding for organizations that support BIPOC and LGBTQ+ small business owners.

Our story started when printmaker and illustrator Rachel was inspired to hand-carve woodblocks and print them to make cards after she had trouble finding the kind of warm, sincere designs she wanted to send. We are a women-owned and operated small business based in the heart of the midwest USA.

At Heartell Press, we are committed to helping you savor every moment of feeling, flavor, sensation and connection with the people who matter most to you. We’re so glad you found us and we hope our work can help you find meaning, peace and connection along your path. 

We believe that the root of joy is found in our relationships. We believe that growth is non-linear, that beauty is healing, and that stillness and silence are worth seeking out. We believe everyday creativity can be a vehicle for generating positive change in the world. We believe in embracing the adventure, and savoring every moment.

Heartell Press letterpress greeting cards are printed on 100% post-consumer recycled paper using an antique press with hand-carved wood blocks. The Indigo printed cards and prints are designed in the same way with hand-carved blocks and then reproduced on recycled paper using an HP Indigo (digital offset) press to create rich, matte images. Our Generous Kitchen Towels and Sponge Cloths are dyed with non-toxic inks and screenprinted with water-based inks.

A photo of printmaker and illustrator Rachel Kroh at her carving bench in her studioRachel Kroh
Founder and Creative Director

Rachel Kroh is a printmaker whose thoughtful, moving illustrations help people meaningfully connect with each other. Rachel believes that art can help us live fully in the moment, and be the agents of love and change we want to be. Her stationery, wall art and textiles are sold in over 700 retailers across North America and Europe. The art critic Jerry Saltz once used the words “radical sincerity” to describe her paintings and sculptures, and unabashed wholeheartedness is a thread that runs through all of her work.

Erin Duddy 
Production Manager

Erin joined our team in 2018. She runs our print shop and handles all our letterpress printing. She is a local illustrator with a background in graphic design and screen printing. She also curates art exhibits in Fort Wayne and is a board member of HeART of the City, organizing local art events. She enjoys traveling and pulls inspiration from the street art she encounters.

Fulfillment manager Kristin King portrait at Heartell Press Studio

Kristin King
Fulfillment Manager

Kristin is our Fulfillment Manager and works directly with our customers to ensure a smooth ordering process from start to finish. She holds a Bachelor of Arts in English from the University of Saint Francis and continues to stay involved in the literary community by working as a freelance writer in her spare time. She has contributed to several local publications and has worked with a handful of literary magazines and publishers around the country such as Coffee House Press and Juxtaprose. Kristin is an avid reader who spends most of her time hunting for unique and eclectic decor for her historic home she shares with her partner and their cats.