Notes from the Studio

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New Activism Cards for MLK Day + New Art for Change Partnership Announcement
January 20, 2025

New Activism Cards for MLK Day + New Art for Change Partnership Announcement

This MLK Day, we’re proud to announce our partnership with ​Crafting the Future​, a nonprofit whose sole mission is supporting BIPOC artists with resources to thrive in the crafts.

When you make a purchase of any Art for Change product or these three activism cards, profits from the sale of these items will be donated to fund the support of BIPOC artists providing resources to thrive by funding scholarships to craft schools, nurturing the next generation of changemakers and craftspeople. Please read more about this incredible organization here.

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A Fresh Start: Free Geofloral Wallpapers
January 11, 2025

A Fresh Start: Free Geofloral Wallpapers

As we settle into the new year I wanted to share a little something to brighten your days: free Geofloral pattern wallpapers for your phone, tablet, or desktop in two new colorways.

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Decorate Your Devices with a Fresh Pine and Boughs Pattern!
November 07, 2024

Decorate Your Devices with a Fresh Pine and Boughs Pattern!

We have a little digital palette-cleansing gift for you today. We hope these ​fresh pine and boughs patterned wallpapers​ that Rachel made for us will help you turn the page toward a new season of reconnecting with friends and family.

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Behind the Scenes of Our Newest Art for Change Collection
October 24, 2024

Behind the Scenes of Our Newest Art for Change Collection

Designing our new Art for Change posters, postcards and stickers was a gratifying, therapeutic experience, so I wanted to share some of the process with you.

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Decorate your devices with our free Art for Change October wallpapers
September 30, 2024

Decorate your devices with our free Art for Change October wallpapers

We have a special wallpaper for you this month to celebrate the upcoming release of our new Art for Change prints, postcards and for the first time, stickers.

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Thinking of You Week 2024: Join Us for a 7-Day Card Writing Challenge!
September 09, 2024

Thinking of You Week 2024: Join Us for a 7-Day Card Writing Challenge!

We are celebrating Thinking of You Week 2024 with a 7-day Card Writing Challenge.

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Behind the Scenes: Carving our New Collection
August 29, 2024

Behind the Scenes: Carving our New Collection

 I'm writing to share a behind-the-scenes glimpse at my setup and tools to give you a better idea of what goes into making our woodblock printed cards and to try and share a little bit of the feeling of calm and satisfaction I have when I'm working.

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The Paper Nerd - Heartell Hits the Big 10!
August 23, 2024

We're on the Paper Nerd Blog

I'm writing to share a fun interview I got to do with Sarah Schwartz, editor of Stationery Trends Magazine, and a pillar of our stationery community. We’re grateful to be featured this week on her blog, The Paper Nerd.

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Reflections on Ten Years in Business
August 14, 2024

Reflections on Ten Years in Business

Heartell turns ten this week (August 14, 2014 is the day I filed my paperwork to form an LLC in New York State), so I thought I would share a practice my team and I have adopted for making sense of our experience and planning for the future. At our biannual retreats, we set aside time to look back at our achievements and disappointments, to look inward to see what we can learn from them and make sure our actions are aligned with our values, and look forward in order to create a vision for the future that we can work towards.

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Heartell Shop Visits: Amelia Bowler's shop, Lauda in Tacoma, Washington
August 01, 2024

Heartell Shop Visits: Amelia Bowler's shop, Lauda in Tacoma, Washington

Welcome to Lauda, a delightful stationery haven in Tacoma curated by Amelia. Here, you'll discover a unique blend of beauty and practicality in items so pleasing you'll want to use them every day. Amelia's intuitive selection process is inspired by themes like coziness, mindfulness, and savoring the present moment (ah, what a gift!).

We are deeply grateful for the reflective time she spent with us, sharing her story and we think you'll be inspired by her story just as much as we are. We're also thrilled to have one of our designs as the best-selling card in her shop, such an honor!

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Decorate Your Devices With Our Free Marigold Quarterly Wallpapers
July 26, 2024

Decorate Your Devices With Our Free Marigold Quarterly Wallpapers

We’re excited to share our new free quarterly desktop and mobile wallpapers. Rachel designed a beautiful marigold pattern inspired by our newest naturally dyed generous kitchen towels. We loved it so much that we added it to our new sticker collection as well!

You can download the wallpapers here (you'll be prompted to enter your email - this is just a way for us to keep track of downloads and won't result in any extra emails from us).

You'll have the option to download the calendar version for your desktop or mobile wallpaper, or choose the pattern-only version in one of two color schemes. You can download the zip file here!

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Daily Inspiration for The Mother Figure Card Writing Challenge
May 05, 2024

Daily Inspiration for The Mother Figure Card Writing Challenge

Here's some ideas and inspiration of what you can write to the mother figures in your life.

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The Mother Figure 7-Day Card Writing Challenge: May 5-11, 2024
May 02, 2024

The Mother Figure 7-Day Card Writing Challenge: May 5-11, 2024

 Join us next week for another 7-day card writing challenge! Write one card a day for 7 days and enter to win a free $100 gift card.

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Heartell Shop Visits: Bookstore Edition
April 23, 2024

Heartell Shop Visits: Bookstore Edition

For Heartell Press, Independent Bookstore Day is more than a celebration; it’s a chance to honor the shops that share our commitment to community, creativity, and connection. To celebrate, we’re sharing some snapshots from my own bookstore visits.

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The Heart to Heart 7-Day Card Writing Challenge: February 11-17, 2024
February 07, 2024

The Heart to Heart 7-Day Card Writing Challenge: February 11-17, 2024

Join us next week for another 7-day card writing challenge! Write one card a day for 7 days and enter to win a free $100 gift card.

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Decorate your devices with our free woodcut poppies quarterly wallpapers!
October 11, 2023

Decorate your devices with our free woodcut poppies quarterly wallpapers!

We have a new pattern for you today, a half drop woodcut poppy floral inspired by our Thinking of You (Red Poppies) friendship card

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