Notes from the Studio

December 04, 2025

We're featured on The Paper Fold Podcast!

We’re excited to share that Rachel is featured on The Paper Fold podcast with Sarah Schwartz and that the conversation was so rich it turned into a two-part series (stay tuned for part two next month).

October 01, 2025

Decorate your devices with a free hellebore pattern.

Here are your free quarterly desktop and mobile wallpapers for October - December.

January 11, 2025

A Fresh Start: Free Geofloral Wallpapers

As we settle into the new year I wanted to share a little something to brighten your days: free Geofloral pattern wallpapers for your phone, tablet, or desktop in two new colorways.

September 30, 2024

Decorate your devices with our free Art for Change October wallpapers

We have a special wallpaper for you this month to celebrate the upcoming release of our new Art for Change prints, postcards and for the first time, stickers.

August 14, 2024

Reflections on Ten Years in Business

Heartell turns ten this week (August 14, 2014 is the day I filed my paperwork to form an LLC in New York State), so I thought I would share a practice my team and I have adopted for making sense of our experience and planning for the future. At our biannual retreats, we set aside time to look back at our achievements and disappointments, to look inward to see what we can learn from them and make sure our actions are aligned with our values, and look forward in order to create a vision for the future that we can work towards.

August 16, 2023

9 Life Lessons from 9 Years of Heartell Press

The working title of this post was “Nine tips from nine years in business,” but what I want to offer you today isn’t business advice. Today, I want to share with you what working with you, the Heartell community, has taught me—lessons that extend beyond the realm of business. These insights have shaped me as a spouse, parent, friend, sibling and daughter, just as much as they have influenced me as an artist, business owner, and employer.

August 10, 2023

Heartell staff recipe share: Logan's Street Corn Dip

This summer, the Heartell staff is sharing some of our treasured recipes with you! Lucky for us, our Operations Manager Kristin King's partner Logan is handy with a grill. They are sharing Logan's recipe for Mexican Street Corn Dip which was a huge hit at our Heartell barbeque at Syracuse Lake last summer. Cheers to good times and great company – enjoy!

July 12, 2023

Behind the Scenes: Drawing Inspiration from Botanic Gardens for our New Collection of Letterpress Greeting Cards

Last week we released our brand new collection of letterpress greeting cards, and today we are going behind the scenes and sharing the first installment in a series all about the inspiration behind the new designs.

Botanic gardens are some of my favorite places to be and a visit to a new one (or an old favorite!) never fails to inspire new designs.

March 08, 2023

7 Mantras That Guide My Days as a Working Mom

February 20, 2023

Behind the Scenes: Designing our new collection

February 01, 2023

February Card Writing Project

October 10, 2022

The Complete Guide to Letterpress Holiday Cards for Everyone On Your List

October 03, 2022

Simple Ways to Embrace the Change of Season this Fall

July 25, 2022

Picking Berries and Making Memories: Sharing the Inspiration Behind Our New Collection of Generous Kitchen Towels and Sponge Cloths

Artist Rachel Kroh on a sketching trip in a garden.

May 16, 2022

Finding Rest and Gathering Inspiration: Photos and Sketches From My Solo Weekend Art Retreat

March 29, 2022

12 Things I Wish I'd Understood Before Becoming a Mother (Plus My Favorite Cards to Give to Other New Moms)

August 30, 2021

End-of-Summer Reflections in the Soul-Restoring Indiana Garden that Inspired One of Heartell's Most Popular Woodblock Printed Designs

Seeing what the season has brought out into the light or made to wither and fall back again, I feel so comforted by the constancy woven through all the change. Whatever happens elsewhere, the life teeming in that patch of soil and sun and water is always there, held perfectly in balance, each petal and seed exactly where it needs to be, doing its work as part of the whole. There is something wild about blooming no matter where it happens, an impossible unfurling, defying the forces of weather and decay.

March 01, 2020

How Heartell Press Began

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